Now adored by the likes of Beyonce, Cara Delevingne and Gigi Hadid, PARED was once just a dream between Husband-and-Wife duo Ed and Sam. Founded in the early days of their relationship back in 2011, Sam’s creative vision and Ed’s background in sales were the perfect combination for starting a brand set to challenge the global eyewear industry.
Their ultra-chic, sleek designs and high-quality product means the brand has been able to attract a cult-following upwards of 77k in just the 10 years since its inception. Now with more than six collections and 12 capsule collaborations, PARED offers an incredibly broad range of sophisticated styles with something for everyone.
The name ‘PARED’ derives from the word ‘pare’ meaning to cut something back, shave it, or refine it, a sentiment central to the design ethos of the brand. At its core Pared is a brand of handcrafted sunglasses founded on the principles of clean lines, smooth forms, and long-lasting comfort.