Behind The Store

The PAOLITA Concept

With an ethos rooted in arts and culture, and a curated edit of lifestyle brands, PAOLITA now boasts an elevated London-based store.

The flagship space “PAOLITA Concept” is open to all in London’s vibrant neighbourhood of Notting Hill, located at 176b Westbourne Grove W11 2RW.

Artisanally designed, the space reflects our ethos and aesthetic as a brand, boasting hand-crafted features, textures and soothing tones which allow our customers to feel as if they have stepped into an oasis of tranquillity in the heart of the city. Pairing vibrancy with calmness, the space perfectly encapsulates the spirit of PAOLITA.


The Designers

Behind The Store

The PAOLITA Concept space was collaboratively designed with Rhian Powcenby and Jude Whyte. As leaders in the luxury spacial design field, this dynamic design-duo harbours 30+ years of combined experience in the field of retail and experiential design with a portfolio amassing clients such as Chanel, Louis Vuitton, Selfridges, Ralph Lauren, Paul Smith and Anya Hindmarch, as well as us here at PAOLITA.

Read more about the process of designing our store with Jude & Rhian in our Blogpost ‘Meet Our Store Designers – Jude and Rhian’.

In Store

The Lifestyle Edit

Drawing on expertise from an extensive background in luxury buying, our Managing Director Karen Thomas curates our edit of artesian lifestyle brands. Having worked with luxury retailers such as Selfridges to Harvey Nichols, as well as a host of global concept stores, Karen’s keen eye ensures our lifestyle edit is always a la mode.

Each of our lifestyle brands is handpicked to reflect our own ethos and values. From the Colombia-based Mercedes Salazar, who repurposes local plastic to create their artisanal tote bags or our Yosuzi accessories who donate a portion of all sales to Cepin – a non-profit organisation dedicated to the health, clothing and education of vulnerable Guajiro Children- a large portion of our third-party brands strive to make the world a better place with their approach to giving back, supply chain and supporting local communities.


The Lifestyle Edit

To partner with these designers is a chance for us to shine a light, not only on great products but brands that are making a difference and showing us that you can deliver on both style and substance.
Anna Paola Founder, Creative Director
Behind the collection

Take the tour

Step through your screen and into the world of PAOLITA with a 360° tour of our flagship store below.

Behind The Store

More than a store

The PAOLITA concept store is also a platform for showcasing exceptional talents in art and design.

In 2020, while retail spaces were emptying out their windows due to coronavirus, Anna Paola decided she wanted to fill the PAOLITA store windows with something that would uplift the community and approached global artist Ioanna Pantazopoulou to transform our storefront into an art exhibit that would project onto the street. Over three months Pantazopoulou created a 3D installation titled “Undomesticated” that spanned the store’s primary windows.

Since 2020 the artist residency has also played host to upcoming artists Lily Yang and Lydia Delikoura for their installation “How To Tie Eggs”. We look forward to continuing to use our platform to highlight and share incredible talent with the PAOLITA Art Residency. Keep an eye on our socials for the next instalment!