Behind the collection

The Design Story

Inspired by the movement of light and electricity, AW23 Electric Dreams celebrates the hedonistic mood of the 70s and early 80s, in the wake of an era where new cultural movements spanned across music, art, film and fashion.

Leaning into these seminal moments in culture, creative director Anna Paola has crafted a collection that interprets the charged energy of the era, giving several nods to these key movements.
Electric Dreams joyously captures the mood of these debauched and vibrant decades, a time of technological advancements, artistic gatherings, hedonism, dance, and subculture.

A Note From The Designer

Leaning into these seminal moments in culture, Electric Dreams interprets the charged energy of the hedonistic mood of the 70s and early 80s, giving several nods to these key movements.
Anna Paola Founder, Creative Director
Behind the collection

The Design Process

Born in the United States, and raised in Greece, to a Greek father and a Mexican - American mother, Anna Paola’s designs encompass her multi-cultural upbringing.

Informed perspectives on design, colouring, and ergonomics define the DNA of the PAOLITA brand, whilst Anna Paola’s rigorous eye for detail was obtained whilst working with iconic designers Alexander McQueen and Hussein Chalayan.

Anna Paola’s diverse array of influences informs her extensive research, which ranges from libraries, museums, archives, travels and endless sources of inspiration. Often spending weeks, and sometimes months, researching elements of art history, culture and nature, her proficiency to evoke stories through print has become a core aspect of PAOLITA’s brand ethos.

All our prints are designed in our London studio, hand-drawn by Anna Paola and constructed into garments by our atelier in Europe.