Behind The Brand

Our Story

At its core, Paolita is a brand ushered by both an insatiable desire to travel the world and an absolute necessity to look effortlessly chic while doing so.

The brand takes inspiration from the multicultural buzz of London, the laid-back lifestyle of Greece where Anna-Paola grew up, and the warmth and spirit of South America.

Each of our prints is meticulously hand-drawn at our studio over many months and printed onto our fabrics. The shapes and styles of the swim and resort wear are designed to be flattering, sophisticated and timeless. Items that women can wear and love for years to come.

Over the years, Paolita has developed a loyal following of women looking for something completely unique, where the artistry that is integral to this brand shines through. With each new collection there is a changing story, a different creative vision and since no patterns are ever repeated, a dazzling new selection of prints.

The brand has become synonymous with print, and yet our classic shapes in block colours are sleek, stunning and true to our ethos, which is to always make the woman wearing Paolita feel beautiful.

Paolita represents a timeless effervescent luxury, an escape from the routine, and a global language of dressing that stays true to the woman who wears it. Ultimately, our hope is that women who wear Paolita feel fulfilled and empowered because they own their beautiful escape, their colourful adventure and, most importantly, their story.


The Flagship Store

With an ethos rooted in arts and culture, and a curated edit of lifestyle brands, PAOLITA now boasts an elevated London-based store.

The flagship space “PAOLITA” is open to all in London’s vibrant neighbourhood of Notting Hill, located at 176b Westbourne Grove W11 2RW.

Meet Anna-Paola

Anna-Paola, the founder and creative force behind Paolita, is a designer with a unique cultural background. Half Greek, half Mexican and raised in Athens, Anna-Paola’s multicultural upbringing is reflected in her unique design aesthetic. After studying psychology, she embarked on her fashion journey, studying both in Milan and London before gaining experience at renowned fashion houses Alexander McQueen and Hussein Chalayan.

In 2010, Anna-Paola launched Paolita with a vision of creating designs that inspire joy and empowerment in women. Her obsession with colour, storytelling prints, along with a focus on perfecting the cut, has led to the brand’s distinct style.

Anna-Paola believes that design is a means of connection and communication and is committed to bringing her customers a sense of beauty and creativity with every piece.

My collections are always centred upon storytelling and an exploration of humanity in art, culture, history, across
the world and across time
Anna-Paola Founder, Creative Director

Commited to sustainability

Striving For A Better Tomorrow

At PAOLITA, social and environmental responsibility are paramount in every aspect of our work. We make sure we consider our impact on our planet and the communities which surround us, in any way we can.  Read more about our commitment to social and environmental responsibility below.