Behind The Brand

Our Story

Discover Paolita: Timeless Luxury Swim and Resort Wear

At its core, Paolita reflects a passion for global travel and the pursuit of effortless, chic style. Our brand draws inspiration from the vibrant multicultural energy of London, the relaxed charm of the Mediterranean, and the warmth and vibrancy of South America. This fusion defines our distinctive collections.

Every piece of Paolita swimwear and resort wear begins in our studio, where meticulously hand-drawn prints are created through months of careful artistry. These prints come to life on premium fabrics, shaped into designs that focus on flattering silhouettes, sophisticated styles, and timeless elegance. Our pieces are crafted to be cherished and worn for years to come.

Paolita has earned a loyal following among women who seek unique designer swimwear and resortwear that stands out. Each collection tells a new story, featuring a dazzling range of prints that are never repeated. This dedication to originality and artistry sets Paolita apart in the world of luxury swimwear.

While our bold prints are central to the Paolita identity, our classic shapes and block-colored designs embody sleek sophistication. They reflect our mission: to help every woman feel confident and beautiful in Paolita.

Paolita is more than clothing—it’s a luxurious escape and a celebration of individuality. When you wear Paolita, you’re not just dressing; you’re embracing your own colorful adventure, personal story, and your vision of empowerment and beauty.

Paolita: Luxury swimwear and resort wear for women who dare to stand out.

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In-Store

Paolita: An Elevated Arts and Culture Experience in Notting Hill

Rooted in an ethos of arts, culture, and timeless design, Paolita has expanded with a beautifully curated flagship store in the heart of Notting Hill, London.

Located at 176b Westbourne Grove, W11 2RW, our London-based boutique showcases a thoughtfully curated edit of luxury lifestyle brands alongside our signature swimwear and resortwear collections.

Discover Paolita’s unique blend of artistry and sophistication in one of London’s most vibrant neighborhoods. The Notting Hill flagship store is open to all, offering an inspiring space to explore our world of elevated design and modern luxury.

Meet Anna-Paola

Anna-Paola: The Visionary Behind Paolita’s Unique Design Aesthetic

Anna-Paola, the founder and creative director of Paolita, brings a distinctive multicultural perspective to her designs. Born to a Greek and Mexican heritage and raised in Athens, Anna-Paola’s background deeply influences her unique design aesthetic, blending vibrant cultural narratives with modern sophistication.

With a foundation in psychology, Anna-Paola transitioned to fashion, studying in Milan and London, two of the world’s fashion capitals. Her career began at prestigious fashion houses, including Alexander McQueen and Hussein Chalayan, where she honed her skills before launching Paolita in 2010.

Driven by a vision to create designs that inspire joy, empowerment, and confidence in women, Anna-Paola is passionate about her craft. Her obsession with color, storytelling prints, and perfecting the cut has defined Paolita’s distinctive style, making it a leader in luxury swimwear and resortwear.

Believing that design is a powerful tool for connection and communication, Anna-Paola infuses beauty, creativity, and individuality into every piece of Paolita’s collections. Her mission is to offer women not just clothing, but an experience that celebrates their personal story and unique sense of style.