What is your role?
Founder, Creative Director.
I founded this company back in 2010 because of my love for summer and anything related.
Whether it’s extensively researching museums, libraries and books for design inspiration or travelling to meet our wonderful teams at our European ateliers, I oversee the design aspect all the way through from concept to sketch and designing the prints for our garments.
My favourite thing is receiving our new collection for the first time and shooting our editorial in Greece. It’s the most exhausting and rewarding time of the year.
Amongst all this, I’m always working closely with my amazing team, making sure we have an open dialogue in the way we run things and coming up with new and exciting business ideas.
It’s a never ending cycle of creativity, hard work and careful planning!
What or who is your style inspiration?
Edina from Absolutely Fabulous
What is your favourite holiday destination?
The Caribbean coast of Mexico