Behind The Collection

The Story

We are so thrilled to announce the launch of our very first Autumn Winter Collection.

When designing the collection, Anna Paola, turned to the archives for inspiration, reworking and recolouring some of the best-selling prints.

The aim was to create a range with a subtle nod to the 70s. Having always had an affinity with the era, which mirrors PAOLITA’s own distinctive aesthetic, the result; is a range of ultra-feminine, romantic, and easy-to-wear silhouettes.

With a strong emphasis on trans-seasonality these versatile statement pieces effortlessly bridge and respond to the mood of the seasons.

A bold mix and match aesthetic is prominent throughout the collection making it the perfect edit to pair with existing wardrobe staples, or for those looking for a bolder statement, a complete head-to-toe look.

From The Designer

For this collection I wanted to create wearable yet unique pieces that you could mix and match – ultimately I want my customers to be able to wear my pieces, not sit in their closets

My personal favourite is the Stevie dress, whether styled with vintage boots for the day or adding a heel and statement earrings for the evening, it’s really such a versatile piece and one that easily bridges seasons and multiple occasions!
Anna Paola Founder, Creative Director
Behind The Collection

The Design Process

Informed perspectives on design, colouring, and ergonomics define the DNA of the PAOLITA brand, whilst Anna Paola’s rigorous eye for detail was obtained whilst working with iconic designers Alexander McQueen and Hussein Chalayan.

Anna Paola’s diverse array of influences informs her extensive research, which ranges from libraries, museums, archives, travels and endless sources of inspiration. Often spending weeks, and sometimes months, researching elements of art history, culture and nature, her proficiency to evoke stories through print has become a core aspect of PAOLITA’s brand ethos.

All our prints are designed in our London studio, hand-drawn by Anna Paola and constructed into garments by our atelier in Europe.