Paolita is a British, premium swimwear brand, based in Marylebone London, which was launched in 2010 by creative director, Anna Paola.

Paolita swimwear is differentiated from other swimwear in the market by its strong directional prints and meticulous attention to detail.

Each print is hand drawn using inspiration from Anna’s travels and the fabrics are made exclusively for Paolita in Italy, which ensures each fabric is completely unique to the brand.

With each collection there is a new story, a new combination of vibrant colours, and, since no patterns are ever repeated, a new collectors item.

About the Designer  

Born in the United States, to a Greek father and a Mexican-American mother, and raised in Greece, Anna Paola’s designs capture her cross-cultural upbringing under the sun of the Aegean islands and the coasts of Mexico.

Anna Paola’s curiosity about different cultures which is evident in her designs, started as a child during her travels with her parents. She was mesmerized by the fascinating colors and crafts she ‘discovered’ during these trips. Whether it was wrapping herself in exquisite silks in India, admiring the Masai beaded jewelry in Africa or visiting the Mexican markets with their vibrant colors, these experiences have been a source of inspiration that has in uenced her work.

Her designs involve extensive research in libraries and museums, combining creativity with an informed perspective on design, coloring, and ergonomics. This particular approach re ects not only Anna Paola’s training at Instituto Marangoni in Milan and London, but also an attention to detail that she learned while working with Alexander McQueen and Hussein Chalayan. 

The Product

Paolita’s focus is on Italian craftsmanship and British design.
Our fabrics are made in Italy using state-of-the-art printing and this ensures the intricate details of Anna Paola’s drawings can be reproduced to the highest quality.

Each bikini or swimsuit is made using a variety of panels carefully positioned to contour the body in the most attering way, putting emphasis on elongating the leg, cinching in the waist area, and drawing attention to female silhouette.

Our premium range of printed and voyage bikinis can also be mixed and matched with separates from the solid collection, ensuring the products can be enjoyed for years to come and continuously look fresh. Further to this, we have an entire range of resort wear to compliment our swimwear designs and these pieces can be worn separately from day-to-evening whether you are in the city or at the beach.

Paolita swimwear and beachwear is expertly created using the highest quality Italian fabrics, which are printed exclusively for us in Como, Italy. The collections are crafted in Europe focusing exclusively on quality and impeccable fit by a team of skillful technicians and artisans.

— Anna Paola

Anna Paola’s curiosity about different cultures, which is evident in her designs, started as a child during her travels with her parents. She was mesmerized by the fascinating colors and crafts she ‘discovered’ during these trips. Whether 
it was wrapping herself in exquisite silks in India, admiring the Masai beaded jewelry in Africa or visiting the Mexican markets with their vibrant colors, these experiences have influenced her work and been a source of inspiration

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