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Hello Summer!

The open secret of every restless fashionista, a glamorous holiday doesn’t begin at the beach, or the airport, or even at the beauty salon: a glamorous, fun, flirty holiday begins at Paolita’s very own Marylebone boutique in Portman Village

Nestled in the most fashionable area of London since the seventeenth century, Paolita’s flagship store is a world away from the dreary English weather and hectic bustle of the world-famous capital. 

Located two blocks away from Oxford and Bond Street, and a stone’s throw away from Hyde Park and Soho, Paolita’s airy boutique is a treasure island lined with the designer’s famous luxury swimwear.

The boutique itself, which is custom designed with white circle paneling, arches and a palm tree by its window, charmingly combines the globe-trotting roots of Paolita’s founder and designertrix: Anna Paola.

Hailing from two sun-drenched countries of Greece and Mexico, Anna Paola’s bright white boutique is inspired by the traditional island palette of the Greek islands while her bold patterned bikinis give homage to her Latin roots.

There, in the relaxed atmosphere of Paolita’s boutique, clients can browse through Paolita’s stunning selection, where each season is inspired by a wide range of global influences and cultural patterns. Catering to all different physiques, clients can try on show-stopping one pieces like the Cleopatra, feminine and sexy bikinis like the Habanero, goddess kaftans like the Lotus kaftan, and unique cover-ups like the Orchidea Dress. And because Paolita thinks of everything every fashionista needs in her holiday suitcase, clients can also shop for Paolita’s beaded Queen Bee sandals to adorn their feet as they walk the seaside at sunset or sip cocktails at the bar.   

Believing in an individual hands-on shopping experience for her fans, Anna Paola herself is never far from her clients.  She says, “I love finding the chance to interact with my clients and hearing their feedback but most of all, I love seeing the excitement on their faces when they find the perfect sexy bikini! I think  we only truly begin to look forward to summer the moment we find that first new swimsuit that makes us really happy!” With her bright and vivacious energy and her eye for detail, the designer is always nearby the boutique, making sure that each Paolita girl gets the best swimsuit choice for her splash at the beach.  In fact, the back of the boutique is where we can find Paolita’s design studio, a hive of creative inspiration where Anna Paola transforms every girl’s holiday dreams into a perfectly tailored reality! And it all begins at Paolita!  



Go South

What does a Paolita girl do when a heatwave strikes? Why she rides it of course! This past Sunday, our intrepid designer Anna Paola packed her sunglasses and curiosity and hopped on a train from Victoria Station to Brighton’s vintage and colorful beaches.

Always searching for inspiration for her next collection, Anna Paola began her getaway by devouring not one but two of the delicious sausage rolls sold at the Brighton train station.  Satisfied, she made her way down to the pier where the Wilkie Adventureland vintage theme park has been enchanting visitors since 1912. Anna Paola fell in love with its inspiring Art Deco style, whose medley of bold and pastel colors and vintage architecture fit perfectly with her signature high-waisted swimsuits.  There, she spotted a curious contraption: Brighton Beach Reverse Bungee Jumping! Not one to resist a little adventure when the opportunity presents itself, Anna Paola promptly strapped herself in and got in on the action! 

After the adrenalin rush and the change of perspective, it was time for our designer to visit Brighton’s most magnificent attraction: The Brighton Royal Pavilion. Inside the pavilion, Anna Paolo had Darjeeling tea and scones while she took in the Pavilion’s unique Indo-Saracenic architecture: Very much like Paolita, the pavilion, with its oriental domes and Chinoiserie interiors is a bold and unique fusion of different cultural styles and periods. 

Impressed and inspired by the delightful Pavilion, Anna Paola left for the Brighton lanes, charming cobblestoned streets lined with tiny shops. However, out of all the small shops, one shop in particular caught Paolita’s eye and heart: The Choccywoccydoodah. Yes. She went there.

At Choccywoccydoodah, Anna Paola would have helped herself to the entire unicorn cake... if she liked chocolate.  However she passed and  hopped back on train back to London and called it another sunny and sexy Paolicious Day! Stay tuned for Paolita’s next beach adventure!





24/11/2014… Our upcoming window by Ioanna Pantazopoulou

I am so excited that Ioanna Pantazopoulou has agreed to do our London boutique window this upcoming spring.  She is one of my favourite sculptors and I can't wait to see how she will disrupt the space of the boutique.

Take a look at some of my favourite sculptures she has done in the past.  


Ioanna in her E.K.M. Sculpture which is currently being exhibited in Athens at the Tounta Contemporary art Center

R.E. 2012


A.M.W.E 2010

S.B.L. 2009

(lastly she is also one of the most awesomely dressed people I know)

After being in our amazing space on 18 New Quebec Street for two years, we have decided to go for a fresh new amazing look.  We had the amazing team from Stage Design out of Greece create this gorgeous new space.  Some of you know the amazing works they have already done, including the branding of my favourite products, Korres.  

Click Here for more amazing pictures!

Click Here for a map on how to find us!


Our Siam Collection and Daquiri Collection up close!

Click Here for a map on how to find us!

We absolutely love Pixie Lott's new video clip Lay Me Down!  

Check her out also wearing Paolita here :)

Summer is comming and we can't wait to get your pictures in, wearing Paolita!  

Click here to see some previous amazing pictures from the past year.


Anelia Moor

Carla Eidi

Nileta from Imatiothiki

Maria and Sofia in Santo Domingo!

Fashion one interviewed Anna Paola in early January and here is also a little sneak peak of what happened behind the scenes!  

We also adore Black and Brown London

Hey ladies! Now, that we’re a week into the New Year, we know that it is the time where we usually need to detox from the holiday parties and overconsumption of amazing food. We also cry ourselves to sleep because we know summer is six months away, and we secretly wish we could hibernate until then.  

In the meantime... this year, we at Paolita are dedicated to living a healthier life, and we feel like sharing our strategy.  


1. Find a blackmail buddy who will make a pact to keep you healthy!  This can be a friend, family member, or even just someone you know at the gym! If you want to go above and beyond, get a personal trainer (they are the best at pushing you to your limits)! Having someone to help keep you on track with workouts and eating healthy makes it so much easier! And bonus, you’ll have someone to shout at when you just don’t want to do any more squats! 


2. Make a plan, create a strategy how you will get yourself to get the results you want, whether it is dropping a couple pounds, gaining muscle, or just being healthier! And don’t stop with your goals!  Write out your workout routine and make a list of healthy meals and snacks that you can plan into your week! Trust us, it’s a lot easier to grab a chocolate croissant for breakfast when you’re running late and don’t have anything preplanned. Plan a healthy, easy, and quick breakfast smoothie instead! Need ideas for one? We’ll post a couple of our favorite healthy recipes on the blog next week! 


3. Have fun! It doesn’t matter what you do, as long as you are doing something! If you do something you hate, it’s easier to quit! Try yoga or dancing! These are great, healthy, and fun work out options. As long as you are getting a well-balanced workout with cardio, strength training, toning, flexibility, etc., it doesn’t matter how you get it! 

With swimsuit season on the horizon, the Paolita team will work as eachothers support systems and we will lean on eachother as a team to get us through our winter slump!  And lots of hugs always help...

We cannot believe that the New Year is here! It may be the middle of a cold winter in London, but it’s bikini season somewhere, right? And speaking of bikini season, it’s never too early to start planning your spring break, besides we did the work for you! If you need to escape the cold with a little sun, sand, and sea, check out these spectacular resorts in the Riviera Maya. The best part? You can find us in the exclusive boutiques of each one!

First up is the Grand Velas, Riviera Maya. With over 1,000 feet of exclusive beach, you can delight in the luxurious white sand and clear turquoise waters of the Mexican Caribbean. Treat yourself to one of their signature 'water journey' treatments in their breathtaking world-class spa; a majestic jungle sanctuary built in harmony with the natural environment. This place definitely is a gem, the perfect vacation spot in the dreamy Riviera Maya.

The Carmen Miranda would look amazing in the Grand Velas! We just know it. 

Just imagine relaxing by the pool overlooking the ocean. We wish we were there!

That view! 

Fairmont Mayakoba is another luxurious resort in Playa del Carmen.  This is truly an unspoiled retreat with a 47 acre setting, under the forest canopy,  where they have even organized a transport system with boats, golf carts and bicycles in order to maintain the delicate ecology. Their  Willow Stream Spa has amazing treetop treatment areas and two mineral pools. You can definitely spoil yourself in their secluded sugar soft beaches.  

We can just imagine how fabulous you would look lounging in a cabana in the Amelia Bikini at the Fairmont Mayakoba. 

How gorgeous is this at night? Sigh...

And the Mayakoba's infinite pool is to die for. 

You can enjoy both of these amazing resorts and luxuriate in the amazing Caribbean beaches with your favorite Paolita bikini, which you can find in the boutiques of these sensational resorts.


We cannot believe that it is already Christmas! This holiday season has just flown by so far. We hope that you've gotten everything that you have wanted this year. However, in case you haven't, don’t forget that Paolita has a little Christmas gift for you, too, this year! If you order a swimsuit online before January first, we’ll send you a FREE surprise Paolita in the same size! Doesn’t that sound amazing? We couldn't think of a better Christmas gift to share with all of our fans that we love so much! You've definitely made our year merry and bright, so it is the least we could do for you! 

Of course, the holidays aren’t just about gifts, so this year, we thought we would find out what some of your favorite traditions are! These seasonal customs sound so fun that we think that we may start doing all of these at Paolita every year!

Julie says, “When I was little, I always used to open the Advent calendar every day with my mom. Then, we would split the chocolate inside. It was my favorite part of Christmas, and I looked forward to it so much that I would want to do it first thing in the morning. Now, it is a fond memory of my mother and something that I do with my children.”

Breanne loves the holiday party that her parents throw every year! “My mom and dad always throw a huge party for all of our neighbors, friends, coworkers, and family! My mom puts a Christmas tree in every room, which is about twelve, but she also puts out a lot of Menorahs. She even decorates a couple trees in Jewish colors. We have so many different people come over that she wants everyone to feel welcome, no matter what holiday they celebrate! I think that’s the best, everyone coming together just to celebrate the love of the season.”

Some of our Paolita fans are a little more silly, too. Porsche told us, “My family is so big and the gifting was getting to be too much, so we decided to do a ‘White Elephant’ theme. We each buy one gift for less than $50, and then we draw numbers. The first person chooses their gift at random, and then the next person and so on. However, you can choose to ‘steal’ when it is your turn, rather than pick a new one if you like. The person you ‘stole’ from gets to choose a new gift, then. It ends up being pretty funny, and some of our family gets kind of competitive, even my 85 year old grandmother!”

What are some of your favorite holiday traditions? We’d love to hear from you! Paolita wishes everyone the Happiest of Holidays! Everyone have a fun and safe Christmas and New Year! We cannot wait to see you in 2014! We know that at Paolita our New Year’s Resolution is to be as healthy and happy as possible, so check the blog after the holidays for our tips on eating right, working out, and just being a better you! 

What bikini do you hope you'll get? We love them all! In fact, we love the Malibu bikini featured in this picture so much that we wouldn't mind two of these! Who are we kidding, though? We would be happy with any Paolita!

Oh, and did we mention that our new collection has been delivered to our warm studio right off Oxford Street near Marble Arch? If that isn't an incentive to come see us after the New Year, we don't know what is! 


Here at Paolita we could not be more excited about Halloween! Well… At least our crazy team couldn’t be. They insisted on decorating the Paolita storefront and styling Paolita Halloween costumes. We decided to let them have their fun, and the Halloween ideas turned out great! In fact, we’re going to have to fight over who can wear which Paolita Halloween costume… Can’t have anyone show up at the same party wearing the same thing, can we? Take a look below for a few Halloween costume ideas that are perfect for any scary occasion you have planned this year!

Sassy Sailor!

We paired the beautiful navy Carmen Miranda with a simple white skater skirt, red heels, and some anchor accessories to create this fun and easy look! For a twist on this look, you could use the magenta Carmen Miranda with a navy skater skirt and white heels instead! Either way, you’ll be ready for salt, sea, and Halloween with the Sailor Paolita costume!


Beachy Barbie!

Grab your pink lace Neon Hoody, put it over a bikini top and some neon leggings, a cute pair of sandals and sunglasses, and you’re ready to go! This look is flirty, cute, and best of all, easy to create at home! If you’re up to the challenge, Paolita also thought this look would be amazing with roller blades! Barbie is an active girl, after all!


Wicked Witch!

A fun, sexy twist on a classic costume! The witch is perfect for the girl who likes to be a little naughty. We styled the Paolita witch costume using the black Carmen Miranda, a sheer high-low skirt, some sparkly pumps, and a great lacy hat! Hop on your broomstick, and you’ll be a sensation at any Halloween party! This would also look great with leather leggings and a sequin blazer if it’s cold!


Hula Hottie!

Perfect the girl who loves to move her hips, the Paolita hula costume is playful and easy to dance in! We chose the Malibu bikini from the Sunset collection for this look. Put on a grass skirt and some leis to complete the look! Simple, done. Spray some texturizer in damp hair, and let it dry naturally for a wavy look. Bonus points for the Paolita hula costume if you have a ukulele and can actually play it!


Come in and grab your favorite Paolita to create your Halloween look! Have fun and be safe, everyone! Happy Halloween from the Paolita team! 

We finally have our first pieces begin their journey from the factory to our headquarters here in London and it has definitely been a journey.  Here are some clips of our photoshoot which was shot in Naxos with some wild models! 


Alright ladies, this is for all of you lucky gals that get to spend your Christmas at the beach… And don’t even think of complaining that you are “so excited, but are really going to miss the Christmas tree, decorations, mulled wine, blah blah blah.” You are going to be getting your tan on while those less lucky than you are freezing… We cannot wear a Paolita in this cold London weather, but you can string some lights around a palm tree if you insist on having it all, the sun, the heat, and your Christmas decorations, too.  Just kidding… We’re just jealous!

We do have some awesome beauty tips for you! Just because you may not get a chance to wear that Christmas jumper doesn’t mean you can’t have some holiday sparkle! Let’s start with your nails! Try starting with a white base and adding some silver sparkles and rhinestones over top! There are so many great nail kits, now, that are easy to apply and stay on surprisingly well! Butter and Rock Beauty London make some great options, or if you’re feeling extra creative, you can do it yourself by just dipping your slightly wet nail in glitter or using a pair of tweezers to lightly place on any rhinestone or beadwork. This will have you dreaming of a winter wonderland in no time, nt to mention the added bonus of white enhancing that awesome tan you’ll be getting.

Product Information: Nail polish by butter London in "Fairy Cake." Nail Rock "Caviar" in "Moon."

Okay, let’s talk a little makeup. When we think holiday, we think red lips and gold shimmer. Just because you’re at the beach, there is no rule that states lip color is off limits! Go for it, lady. It’ll just glam up your swimsuit, which we hope you’re wearing with an awesome Christmas gift from the shopping guide we posted earlier! While you can always just add a gold highlighter to your cheekbones or eyelids, we have a fun alternative to your holiday makeup look. Apply a red lip stain, like Stila All Day Liquid Lipstick. Even at the beach, there’s no way this stuff is coming off or smearing. It’s awesome! Once you apply the lip stain, take your finger or a q-tip and dip it into a shimmery powder eye shadow. Lightly pucker your lips, and press the powder into the inner area of your lips, avoiding the outer edges. This creates such a fun and glamorous look. *Remember, paler complexions should go for more peachy reds, while darker skin tones look great with deep reds. 

Product Information: Stila Liquid Lipstick in "Fiery." Inika mineral eyeshadow in "Mango."

Finally, accessories are not just for cocktail dresses! Want to look festive while playing in your bikini this holiday season? Wear a sparkly headband and some metallic sandals! Not only are these both functional, but they will be the perfect touch of bling to your fun-in-the-sun look. Keep your hair back and show off in those glittery sandals! If you painted your toes white, too, metallic is the perfect blend to highlight your wintery pedicure!

Product Information: "Inspired" Headband by Crescent. Steve Madden Sandals

With these holiday beauty tips, you can have your white Christmas and your beach, too! And if you’re not spending your holiday vacation at the beach, don’t worry. We have an upcoming blog to help you plan a sunny break this spring! Trust us, if you weren’t already planning on a spring vacation, these beautiful beaches are enough to make you pack up your Paolita and head for the sun, sand, and sea.

Oh, and if you love the looks featured in the blog, remember you can order any swimsuit, including, but not limited to Bahia SwimsuitCassis BikiniChihuahua Bikini, online from now until January 1st, and we will send you a second surprise Paolita in the same size! Merry Christmas from us to you! We thought you could use it for your vacation! 

How Gorgeous is this shoot that was done by Lydia Garde and Holly Cox for Bloginity!

How Gorgeous is this shoot that was done by Lydia Garde and Holly Cox for Bloginity!

swimsuit photoshoot by Dolci Follie

How FABULOUS is this photoshoot by Dolci Follie?!

Whew! It has been a busy couple of weeks here at Paolita! Last week we hosted an exclusive shopping and spa event at Wakeman Road Members Only Spa, Wednesday evening we attended the UK Lingerie Awards as a finalist for Swimwear Brand of the Year, yesterday, we had a Paolita press day at our boutique on 18 New Quebec Street!

We may be a little tired at Paolita, but it was worth it! The events have been a blast, and we are so honoured to have had the recent experiences that we’ve had and to be included in such a prestigious award! Paolita has gotten the chance to get to know our wonderful fans, meet other luxury brands, and participate in amazing events! Congratulations to all the other brands up for Swimwear Brand of the Year and this year’s winner, Pistol Panties!

After an exciting night at the 2013 UK Lingerie Awards, we got up bright and early to host our own Paolita press day at the boutique! It was so much fun! We are thrilled we got to host so many members of the press. Oh, and we loved the tropical cupcakes and goody bags! We definitely hid just a couple of those for ourselves… Just kidding! But we did have really amazing brands participate with us, including Black & Brown London, Voda, Korres, and Drop Dead Chocolates.

Even with our busy schedule, though, we haven’t forgotten that we promised to give you a sneak peek of Paolita’s brand new, hot off production, 2014 collection! Three of our lines, including Opium, Siam, and Electric Birds, have arrived, and the rest are soon to follow! Please come in to get your brand new Paolita just in time for Christmas! If you need any help deciding what to get, we’ve got you covered there, as well! Not only can our friendly staff help you pick out the perfect design, but we’ve also created a Gift Guide just for you!

Happy Holidaze! At least, it feels like a daze to us we’ve had so many cool opportunities this year!

The Hydra Bikini from the Opium collection! We're just dying over how beautiful it turned out. 


The Samui Bikini! This bold bikini comes from the Siam collection, and we could not be happier with how it turned out! And how awesome is that turban?

And finally, we are pleased to present the Electric Lime bikini! This gem comes from the Electric birds bikini! 

Can't wait to see more? Then come check out these collections in store and grab a look book to drool over the rest that are still to come! We can't wait to see you! 

The Paolita press days! Yum! How good do those chocolates look?

The crazy Paolita team having some fun at the 2013 UK Lingerie Awards

Here is our set up at the Wakeman Road spa for our shopping and spa extravaganza!

swimware photoshoot by Dolci Follie

How FABULOUS is this photoshoot by Dolci Follie?!

I love this editorial story shot in Singapore by Nineteen13 Online Magazine.  If only I could travel as much as my swimsuits did!

Art installation in Harvey Nichols

When my friend, Danielle Hodson approached me last year to design 3 t-shirts for a design collaboration she wanted to create, I never imagined how successful it would be just one year later! 

Now, (one year later).... Maison Twenty retails out of the most exclusive retailers in London,including Harvey Nichols,  Harrods and Brown's Fashion!

Read more to see some images of my designs for Maison Twenty! 

Paolita Bead Print in Harrods

Paolita Day of the Dead Print in Harvey Nichols

Our Rope Design and Day of the Dead tees on friends outside our London Swimwear Boutique in Marble Arch!

Paolita Carmen Miranda for Lovabomb

Photography by Anna Swiczeniuk, Model Miss Miranda (wearing our Carmen Miranda), wearing a Lily Lewis hat.

It is finally our turn in the Lovebomb Valentine Give-away!  
We will be giving £150.00 to one lucky winner to spend at our online shop or London Boutique!
Then we will have two runners up which will win a bikini top each.  Winners will be selected
through a random draw and announced on February 28th!!!
Here is how you can participate in our givaway:
1: Sign up to our Newsletter on our website
2: Email us at with the subject 'Lovebomb'
3: Share our Lovebomb picture on your Facebook page or retweet it!
If you are wondering 'how can I spend on your online shop since there isn't one,' don't despair! Our online shop will be launching on March 1st, so if you don't live in London, you can redeam your win here.
Paolita London Fashion Week


Last night, Baku on Sloane Street, hosted our fashion show featuring our 2013 summer collection to a packed audience! We treated our guests at the beginning of the night with delicious Ariela gellato, to make everyone get into the beach mood, and forget for a while the freezing temperatures of London.  The amazing jewellery was from Pink Powder and the ipanema shoes were specially shipped over from Brazil!

Meanwhile, backstage we were busy getting ready with hair and makeup.  We were very lucky to have two fantastic teams working with us;  L'Oreal Headmasters for hair and Debbie Corrie doing the make-up with her team.  I still don't have the final images of the amazing show, but here are some preliminary ones for now!  Enjoy!





So I spent a spectacular Saturday night hanging all the new collection in the Paolita boutique and doing up the window.  Finally at 2am I finished and I can say that I am very happy with the results! I can't wait to hit the beaches this summer in these pieces and lucky for me, there is an array of styles to choose from.  Here are a few pictures, but I suggest you visit us to take a peek! We are just two minutes from Marble Arch Station and two blocks from Oxford Street.

18 New Quebec Street,

London, W1H 7RX



This post doesn't really have to do much with swimwear, especially since it didn't really exist in the 19th century, nor does it have to do with any of the inspirations used for my collections.  However I have always had a love affair with history of costume and art.  Most studies of historical clothing have been documented through how they have been represented in paintings, so you can imagine my excitement when I was in New York City two weeks ago and I stumbled across this exhibition in the Metropolitan Museum, which combined both paintings and displays of the dresses worn during the late 19th century.

I absolutely love how the dresses were displayed along side paintings which showed them being used in a social context.  To me it was like going to a red carpet event, surrounded by celebrities that I thought I would never get the chance to see up close.  Some of these 'celebrities' were in the form of paintings that I had only seen in books and others were in the form of dresses that I didn't know existed but had only seen in paintings! 

Unfortunately I wasn't allowed to take pictures so I am using some from the museum website, however I highly recommend you buy the book.

Some dresses juxtaposed with one of my 'heroes'... 

"Few works are more evocative of modern life or present a more powerful "portrait" of the newly renovated French capital than Caillebotte's Paris Street; Rainy Day (Art Institute of Chicago, 1877) in which the anonymity and sterility of the city unfurl beneath a tightly choreographed ensemble of gray silk umbrellas..."


I think I took it a little too literal when I was trying to think of cool new ways to photograph my swimwear...

Can anybody guess which Greek island we shot our campaign in?

Attica, the most exclusive department store in Greece gave us the wonderful opportunity to create a 'Paolita' installation in one of their windows.  Here are some images of the making of it!

After finishing the graphics for the backround, I joined forces with the incredibly talented sculptor Ioanna Pantazopoulou.  In order to make the head piece our 'Carmen Miranda' would wear.   On a side note...  for those of you who don't know her, she has exhibited her massive installations around the world and below is my absolute favourite piece which was bought by one of the board members of the Guggenheim Museum.

Unfortunately, I don't actually have any images of Ioanna working on the piece because my camera had run out of battery, but below are some images of the final piece:

Then there was the matter of building the massive frame for the window which had to be dressed in this seasons Masai print.  We had to dress one 4 meter plank and two 2 meter planks which then had to be transported and assembled.

Here is the finished piece... the tape is still on the sign because the glue hadn't even dried yet.  I will definitely be going back in order to get much better images of it!  I never got round to it earlier because I had to take the boat the next morning to start shooting the 2014 collection.

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